SPECPOINT—POWERED BY AIA MASTERSPEC

Get Specified and Get Sold

Connect with architects, engineers, and specifiers to increase your chances of getting specified.

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ABOUT

What is Specpoint?

Specpoint, powered by AIA MasterSpec®, is a cloud-based platform that connects product manufacturers with architects and engineers, streamlining collaboration throughout the project lifecycle. It helps manufacturers showcase their products, engage with design firms, and gain insights into where and how their products are being specified. As the industry’s most trusted specification system, MasterSpec enhances product visibility, increases specification rates, and supports market growth with customizable, in-depth spec libraries covering over 1,700 sections.

COMPETE

Get Your Products in Front of More Design Professionals

Make your products impossible to ignore. Increase visibility and gain a competitive edge by listing your products in the industry's most trusted master guide specification resource.

  • Easily manage your product listings with a self-serve portal.
  • Add videos, cut sheets, and collateral to maximize exposure.
  • Get priority search rankings with MasterSpec-level recognition.
  • Include BIM content and sustainability documentation for added value.
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PROMOTE

Provide Architects with the Specs They Need to Select Your Products

List your products in Specpoint, powered by AIA MasterSpec, to connect with architects and engineers at the right time in their specification process.

  • Promote your products where design professionals research and specify.
  • Make your products easily accessible at the moment of selection.
  • Highlight your product’s unique differentiators to improve search visibility.
  • Increase your specification rate and stand out from the competition with detailed product information.
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SHARE

Get Your Products Specified Faster & Easier

Help architects and engineers quickly find, select, and specify your products with ease.

  • Enable one-click automation to make specifying your products effortless.
  • Save architects and engineers time with accurate, ready-to-use product specs.
  • Keep your product details up to date in a structured, web-based platform.
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STRATEGY

Create Sales & Marketing Strategies That Drive Results

Track performance, optimize sales strategies, and drive growth with Specpoint’s powerful reporting and analytics.

  • Identify project opportunities to refine your marketing and sales approach.
  • Use detailed reports to track product selections and measure ROI.
  • Make smarter, data-driven decisions to boost sales and marketing impact.
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CUSTOMER STORIES

"Since using Specpoint by AIA MasterSpec, we have noticed an uptick of being listed in specifications, which also leads to an increased project pipeline."

Brian Joyce
Commercial Specification Manager, PPG

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Frequently Asked Questions

What is Specpoint®, and why is it helpful for building product manufacturers?

Specpoint is an easy-to-use, cloud-based tool that helps create and edit building project specs, powered by trusted AIA MasterSpec®. It helps manufacturers get their products noticed by architects and engineers, increasing the chances of being selected for projects and fostering smoother collaboration with design professionals.

What information can Specpoint give to manufacturers?

Specpoint provides manufacturers with valuable insights into which products are being selected and used. Its tools help manufacturers make informed sales and marketing decisions for better results.

How does Specpoint help manufacturers get specified more often?

Specpoint makes it easier for architects to choose your products with Intelligent Product Selection, helping them quickly find the best options for their projects. You can also create a custom library with videos, cut sheets, and other materials, giving your products more visibility during the selection process.

What makes Specpoint stand out?

Specpoint offers a range of great features, including detailed product information that highlights what makes your products unique. It supports Building Information Modelling (BIM) content, sustainability documents, and keeps your product data updated in real time. Additionally, it includes reporting tools that make it easy to track product selections and monitor earnings.

Is Specpoint good for big and small manufacturers?

Specpoint works for manufacturers of any size. It helps showcase products, get more visibility, and meet your specification goals.
CONSTRUCTCONNECT BLOG

Insights You Need for Pre-Construction Success

Ready to connect?

Looking to increase your products specification rate? Contact us today to learn more about how Specpoint can help your business.

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