PPG Drive Sales With Specpoint — Powered by AIA MasterSpec
Learn more about how PPG uses Specpoint — Powered by AIA MasterSpec to increase specifications.
Products Used
Specpoint — Powered by AIA Masterspec
Company Name
PPG
Industry
Paints, coatings, optical products, and specialty materials
Year Founded
1883
Operations Area
North America
About Company
PPG is a global supplier of paints, coatings, optical products, and specialty materials. A member of the Fortune 500, PPG enhances surfaces in industrial, transportation, consumer products, construction markets, and aftermarkets.
The Challenge
PPG needed a collaborative, industry-recognized solution to ensure its paints and coatings were seen by the key decision-makers responsible for project specifications. To improve specification rates, PPG required greater visibility for its products, ensuring they reached the right people at the right time. Additionally, providing architects with accurate, easily accessible product specifications was crucial to streamlining the selection process and driving more informed decisions.
How ConstructConnect Helped
With AIA MasterSpec solutions for manufacturers, PPG put its products in front of a network of over 5,000 architectural and design firms. As a comprehensive and trusted master guide specification resource, AIA MasterSpec raised the visibility of PPG coatings at the pivotal time of specification. Brian calls it “specification ready” and said MasterSpec “increased architect and specifier’s market acceptance of our products, as they are more willing and likely to add PPG to their specifications.”
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